Meet the Team
Soaked in Tradition, a cinematic journey, explores diverse bathing and cleansing rituals around the world, highlighting their impact on well-being and community.
We aim to inspire individuals to embrace renewal, connect with nature, and experience the transformative power of timeless traditions.
GREGORY MACDONALD
HOST AND EXECUTIVE PRODUCER
Gregory Macdonald founded the cult-favorite bath brand Bathorium in 2014 after a trip to Italy left him in awe of how simple, clean and quality raw ingredients used in the tub can have a profound difference for the bather. This decadent experience led him to create a line of bath soak products that have revolutionized the bathing ritual for millions of bathers and has become a staple brand for many in their evening routines.
Now, Greg is setting out across the globe to discover the diverse bathing traditions and cleaning rituals to learn how we are all connected through water. From the mineral onsens of Japan, Balinese flower baths to Turkish Hammams and Nordic plunges and more- Greg is ready to learn these generational bath practices firsthand. Come along and submerge into the world of bath rituals as we get soaked, in tradition.
PHIL ST-CYR
EXECUTIVE PRODUCER
With a diverse educational background in entrepreneurship, nutrition, and yoga, coupled with extensive travel across Europe, Africa, and Asia, Phil's perspective is enriched with valuable insights and experiences. As the Co-Founder and Executive Director of Soaked in Tradition, alongside his role as Executive Producer at Flāvr Films, he seamlessly intertwines his interests in film production and cultural exploration.
Phil plays a key role in building synergetic relationships, mapping out the logistics and routes, and making sure the crew is always well-fed.
Constantly inspired by his children and family (and the many Disney movies he’s seen) his unique vision guides the Flāvr team in creating captivating and cinematic documentaries.
JEAN-BAPTISTE RAIMONDI
CREATIVE DIRECTOR
Jean-Baptiste, Corsican-born and raised, now calls Canada his home. Our director, Jean Baptiste Raimondi, who makes every frame a work of art. With over 15 years of experience in the film industry, JB’s keen eye, dedication to the shot, and creativity continuously captivate and inspire. He has worked across Africa, Asia, and Europe to create documentaries, advertisements, short films, and commercials for businesses and individuals alike. JB can make watching paint dry look cinematic — in fact, we think he’s done it before.
PIA SIMRAN
PRODUCER
Producer Pia, Lady of Logistics. Our valuable production coordinator is dedicated to orchestrating the intricate dance of schedules and logistics with finesse. Pia is who we rely on to make sure everyone is where they need to be… when they need to be. Beyond her role in production coordination, Pia embodies the spirit of adventure that defines Flāvr Films. Fluent in multiple languages, she effortlessly navigates diverse cultures and landscapes, creating connections wherever she goes. Her enthusiasm and boundless curiosity infuse every project with a sense of discovery and possibility, inspiring our team to explore new horizons and push creative boundaries.
SIANA WENZEL
CONTENT AND MARKETING COORDINATOR
Siana is the dynamic content and marketing coordinator for the Soaked in Tradition Docuseries and a scriptwriter at Flāvr Films. Her passion for storytelling and cultural preservation infuses her work with authenticity and innovation. A talented photographer and avid traveler, Siana's multilingual skills and nurturing spirit make her an invaluable asset to the crew, always looking out for her team members' well-being. In both her professional and personal pursuits, Siana embraces adventure and connection, leaving an indelible mark on every project she touches.
